High Conversion Rate - Website Optimization using Personyze

Today I want to address a very important issue that website owners sometimes are not aware of, and this is CONVERSION RATE. Write this two words down and think about them for two minutes. Conversion rate is what you online business is all about. Without high conversion rates, you business will fail to compete against you online competitors in the niche that you are doing your online business in. Whether you use Google Adwords campaigns, Search Engine Optimization company to get better positioning in SERPs or use offline and multichannel advertising, you need to optimize your website for better conversion rates.

What is simply means, is that you need to transform as much prospects to customers. It is not easy as it seems and many of today's online businesses, suffer from very high bouncerate and low conversion rates, and the only one that you can blame is yourself (if you are the website owner I mean, or maybe the web analytics expert that was hired by the company to make online website optimization). So in order to make the best of the website online and get higher conversion rate and better ROI, one need to understand the tools that are available to him/her before starting the long road of optimizing the website content, Advertising campaigns and design (or code) to achieve those goals.



Before you start using any real-time new web analytics solutions (preferably a SaaS one), you need to write the goals that you want to achieve. Without goals  (targets) you will get no where, even if you had the best of the best web analytics product in your hands, the one that you think costs ten thousands of dollars every year. So write down your website goals and that means, what you want to achieve with you online eCommerce websites.

Examples:
1. Make $2000 a day
2. Increase online sales by 200% by the end of the year
3. Lower the bounce rate by 30%

These are just examples on some type of targets (goals) that you might be using in order to achieve better results and optimize your website according to those goals. So goals are really important, and after that you can start playing with different web analytics tools in order to achieve higher Conversion Rates by looking at the current status that you start with, and after a specific time frame, look again and see if something has changed. All of those goals suppose to help you achieve high conversion rate and therefore, elevate you website earnings.

As you can see, we are now in search for a new web analytics SaaS solution that will help you out achieving you goals. Remember! - web analytics solution are just tools that suppose to help you out getting to the target faster and more easily without the hassle of digging through lots of reports and figures, without knowing what the mean. It is also shortens the learning curve for online webmaster and website owner (businessmen) that don't really understand all the online data that is being supplied to them by the tracker (Javascript code on the website). So this is very important to choose the right web analytics software that will give you the INSIGHT that your are looking for. But a question arises, "What is the right insight that I am looking for?" -- good that you asked.

The "right" Insight is your targets, yet, the same targets/goals that you have written not too long ago. So when you have you goals written down, and you know that your main target is to achieve higher conversion rates, its now time to to what you need to do, and this is to make some adjustments on your website design/content/advertising campaigns, and also test those changes using an Optimizer (aka, Google Optimizer or Personyze Optimizer), in order to see the differences in conversion rates/goals, and therefore, come to a conclusion which content make more conversion and get the conversion rate to higher number.

There are many tools out there that can help you. You can Google it by searching "web analytics software", "BI Tools" , "Website stats", "custom reporting", etc. all of those keywords in Google will bring you some relevant websites that are related for online website optimization software that suppose to do one thing at the end, help you achieve better CONVERSIO RATES and get to sell more items/services from what you are selling online.

The problem is that there are many people that really don't understand how to handle web analytics software, and between us, this is not that easy by default. That's why I am here for the first place, to recommend on a specific SaaS web analytyics solution that will help you achieve high conversion rated, and do all this without the high learning curve of other web analytics software that you have might tried before.

My highly recommended web analytics SaaS solution is called PERSONYZE.com. I have been testing many web analytics products before (believe me), but I never came across a web analytics solution (real time one), that brings the best of all worlds together in a very attractive and affordable All-In-One web analytics solution. Some features that you can fidn on Personyze includes: Segmentation (behavior targeting tools), optimizer (for optimizing the variety of content that you choose to present to specific segments), Analyzer (a tool for analyzing data that was collected by the tracker), Custom reports (yes, like google analytics, the custom report tool really wins when it comes to get valuable insight). There are many other option too, but it is really more advanced and I think that for now, I will stay with more simple examples.

So why choose Personyze Behavioral targeting solution over other professional web analytics SaaS solutions like Webtrends or Omniture for example. You can see that I am comparing Personyze, which is a much cheaper (in terms of price) solution, compared to Webtrends and Omniture. The reason I am doing it, is that Personyze can really be compared to high-end "Premium" web analytics product without being ashamed. PERSONYZE has got all the good tha high-end SaaS real-time web analytics has, includingh the actionable web analytics features and many others. I don't know how can Personyze can make such a cheap price solution and also offer such advanced and premium tools at the same time. But what's matters is the fact that it does offer them.

For more information I highly recommend visiting PERSONYZE.com and reading the about page to get more info about what Personyzee can do for your website.