Google Analytics compared to Other Enterprise Web Analytics Solutions

Choosing a Web analytics solution for your business is a great step towards elevating your company's conversions. There are many CEO that just don't understand the importance of such software to their business. After visiting some Google Analytics forums and blog conversations, I have seen that many webmasters who work for big companies, asking some basic questions about the efficiency of Google analytics to their company.

There are many webmasters with no special education regarding web analytics solutions. Some companies hire web analytics consultants for their compnay, in order to get  more information about the available web analytics products which exists on the market today. Many big companies in the US, that have implemented an eCommerce website, use some kind of web analysis tool.

Large companies usually interested in Enterprise web analytics solution like Omniture SiteCatalyst or Webtrends Analytics Real-time Enterprise web analytics solution. Of course many online businesses has chosen Google Analytics as their primary tool for accessing website data and analyzing it. The main reason why many large companies have chosen Google Analytics over other enterprise real-time web analytics solutions, is that Google Analytics has been improved dramatically over the past year. Furthermore, Google Analytics is a free SaaS web analytics solution, which provides many advanced Enterprise-web analysis features, which you can find on other paid enterprise SaaS or Software web analytics solutions on the market these days.

When comparing paid premium analytic services  to Google Analytics, we can really see that Google analytics has many advantages:

1. Free SaaS Web analytics solution
2. Many advanced web data analysis tools
3. Keep being updated on a regular basis
4. Built and maintained by a trusted and well founded company
5. 99% up-time
6. Integration with other Google SaaS products like Google Adsense and Google Adwords
7. Many customization options
8. Large user's community
9. Many learning media solutions (Video tutorials, online webinars,  forums and blogs)

These are only few advantages that Google Analytics brings to its loyal customers. For a free SaaS service, it is really astonishing. Of course there are few things that google should do and upgrade in new versions, but for now, it is really a great web analytical tool for any type of website. Make sure to check it out, maybe it is the only web analytics tool you'll ever need.