Advantages of using Actionable Web Analytic Software

Actions are the most important aspect of every Actionable Web Analytic platform, why? - because it allows you to engage visitors in real time and target content designed specifically for them. I am sure that you had a chance to buy a book from Amazon or a product from eBay. If you have done so, you probably know the excellent job eBay and Amazon are doing with their content personalization tool. It looks like they know exactly what you want to buy and offers you relevant products.

In this case, most of the job is done in the server side and the implementation for that is very complicated, at least when you compare Amazon behavioral targeting compared to other online stores. The closest thing that you can get to that is to implement an Actionable real time web analytic solution on your website. This will give you a large variety of tools to target your website visitors and serve them relevant content that can (hopefully) lead to more conversion. A higher conversion rates means more money for any online business / e-Commerce website.

Personyze actionable analytics does just that, but on the client side. Instead of putting a large amount of money into developing your own server side site personalization (which can cost a lot), you can use a client JavaScript code based site personalization tools to maximize your website conversions and ROI.

I still use other web analytic software on several of my blogs and website (Woopra, GetClicky, etc.). all of them serve different purposes. Sometimes I just like getting an overall look at my website traffic statistics on a virtual map (such a gadget geek I am). But sometimes I need more robust site personalization tools that will help me change the site content and personalize it for different group of website visitors.

I have created specific segments and cations that I want to test using Personyze optimizer. I have created actions that put popup banners (sales) and customize the pricing on my website for Facebook visitors. I've ran the optimizer for 3 months and it REALLY helped me getting more pageviews, lower the bounce rate, cart abandonment and help me gain more returning visitors to my website.

When you first use Personyze web analytics, you will be shocked with all the features that Personyze actionable web analytics offers. It took me 3 days just to know the system before jumping right in into creating sophisticated segments and dedicated actions. The whole idea behind this software is to help you gain QUICK INSIGHT. This is the most important thing that you need to know before playing around with all of the available features. You need to set targets and TEST, TEST and again, TEST.

You will find yourself spending a lot of time in front of drill-down custom reports and testing your action with the Optimizer. The optimizer will tell you exactly what Actions leads to more conversions and will help you out with accomplishing your goals faster. The competition is getting harder each day. Even though I have chosen a niche category for my e-commerce websites, more and more sites are joining the same niche category.  Personyze helped me get an advantage over my competitors who don't use an actionable web analytics platform.

The alternative was to use Google analytics for example to understand my website traffic statistics, analyze them and extract data that will help me understand what changes I need to make to my website. After that, I could create actions using my ASP.NET programming skills. Personyze has saved me all that trouble, by providing me the right tools to achieve my goals faster than ever.

I am learning more and more each day and I conversions are getting higher month after moth. Although testing are sometimes lower the conversion rate, because I am testing them and then choose which content to leave on my website, but I do that only for specific segment of visitors. This is a powerful tool. You can make site optimization for a specific portion of your website visitors, not all of them. It mean that it will hlp you minimize the negative impact that the optimization process has for that testing period of time.

I highly recommend checking out the site personalization features in personyze, understand how to read custom drill-down report first, and then take advantage of all the advanced tools which are available for you.